"Cowardice asks the question, "Is it safe?"
Expediency asks the question, "Is it polite?"
Vanity asks the question, "Is it popular?"
But conscience asks the question, "Is it right?"
And there comes a point when one must take
a position that is neither safe, nor polite, nor popular,
but he must take it because his conscience
tells him that it is right ..."
Martin Luther King
Animal Rights FAQ
The Taste of Depravity
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